Creativity – Alchemy or Science?
Creativity – Alchemy or Science?
Insights from the interview:
1. If a pilot would announce, “I’m the most creative pilot, you would grab your bags and leave”;
2. Thinking is expensive metabolically, which means most of the decisions are automatic. What is interesting is what drives that automatic decisions;
3. P&G has a strong corporate culture with strong individuals. In most corporates, either one dominates.
I totally agree with all your points (if I understood...